[Glossary](https://pecuvo.eu/en/glossary/) · Fraud and security # Fake celebrity adverts **In short:** fake celebrity adverts are paid adverts or videos in which the name, face or voice of a well-known person — often generated with artificial intelligence — "recommends" a platform for quick profits. **Simply put:** The advert looks like a news story or interview. The link leads to a form, and then an "adviser" calls. The famous person usually knows nothing about it. Today a face and voice can be faked convincingly, so the video alone proves nothing. **Example:** You see an "interview" with a well-known presenter who says she earned €20,000 in a month with a new app. You check her official profile — there is nothing of the kind. **Watch out:** don't move to a "private channel" when a stranger invites you, and don't pay a fee to withdraw "profits". **What to do:** check in the person's official channel, not in the advert; check the platform's licence; report the advert to the social network. **Source:** ESMA — call on social media companies to tackle unauthorised financial ads: https://www.esma.europa.eu/press-news/esma-news/esma-urges-social-media-companies-tackle-unauthorised-financial-ads · ESAs — factsheet on online fraud and AI (15.12.2025): https://www.esma.europa.eu/node/224630 ## In depth in the modules - [Module 17](https://pecuvo.eu/en/modules/fraud-pyramids-and-getting-rich-quick/) - [Module 28](https://pecuvo.eu/en/modules/digital-finance-and-security/) ## Related terms - [Investment scam](https://pecuvo.eu/en/glossary/investment-scam/) - [Crypto scam](https://pecuvo.eu/en/glossary/crypto-scam/) - [Phishing](https://pecuvo.eu/en/glossary/phishing/) - [Hidden advertising and influencers](https://pecuvo.eu/en/glossary/hidden-advertising/) - [Reporting fraud](https://pecuvo.eu/en/glossary/reporting-fraud/)