<!-- Deflation — meaning · Glossary · Pecuvo -->
<!-- Canonical page: https://pecuvo.eu/en/glossary/deflation/ · language: en · Pecuvo — knowledge, not investment advice -->

[Glossary](https://pecuvo.eu/en/glossary/) · Money and currencies

# Deflation

**In short:** Deflation is a general, lasting fall in prices: money buys more, but debts become heavier and people put off buying.

**Simply put:** It sounds good — everything gets cheaper. But if people expect things to be cheaper tomorrow, they delay purchases; businesses sell less, and wages and jobs fall too. A debt stays the same number while incomes shrink. Under the gold standard, deflations and bank panics were frequent. That is why the ECB sees inflation below 2% as just as unwelcome as inflation above it.

**Example:** You have a €10,000 loan and a €1,000 salary. If prices and wages fall by 10%, your salary becomes €900 while the debt stays €10,000 — it now weighs more.

**Watch out:** Myth: "Falling prices are always good news." In a deflation creditors and holders of money gain, while debtors and job seekers lose.

**Source:** Federal Reserve History, "The Great Depression" — https://www.federalreservehistory.org/essays/great-depression · ECB, monetary policy strategy — https://www.ecb.europa.eu/mopo/strategy/html/index.en.html

## In depth in the modules

- [Module 1](https://pecuvo.eu/en/modules/history-of-money/)
- [Module 2](https://pecuvo.eu/en/modules/currencies-and-backing/)
- [Module 4](https://pecuvo.eu/en/modules/the-mechanics-of-money/)

## Related terms

- [Inflation](https://pecuvo.eu/en/glossary/inflation/)
- [Gold standard](https://pecuvo.eu/en/glossary/gold-standard/)
- [Purchasing power](https://pecuvo.eu/en/glossary/purchasing-power/)
- [Debt](https://pecuvo.eu/en/glossary/debt/)
- [European Central Bank (ECB)](https://pecuvo.eu/en/glossary/ecb/)
